We’ve proudly received national-level brand endorsement! Aosen Steel’s “Aosen & Design” has been recognized as a Well-Known Trademark.
Release date:
2025-12-18 13:25
Recently, the National Intellectual Property Administration officially issued a document recognizing the “Aosen & Design” trademark No. 4348629, registered by Aosen Special Steel, as a well-known trademark. This is an authoritative recognition by the state of Aosen Special Steel’s brand strength, market reputation, and product quality, marking that the company has entered a new stage of development in brand building and intellectual property protection.
“National-Level Certification” of Brand Strength
A well-known trademark is a mark that has been recognized by the National Intellectual Property Administration and is widely known among the relevant public within China. The criteria for recognition include national industry rankings, the geographic scope of business operations, the duration of continuous use of the trademark, and the intensity of promotional advertising efforts. Obtaining recognition as a well-known trademark means that the “Aosen & Design” trademark has secured the highest level of protection under China’s trademark legal system.
Compared to ordinary registered trademarks, well-known trademarks enjoy strong and cross-category legal protection. According to the reply, the National Intellectual Property Administration has explicitly required that others be prohibited from arbitrarily using trademarks identical or similar to “Aosen & Design” on goods such as “flux.” Relevant infringement cases will be handled in accordance with the law. This has established a robust legal “moat” for the company’s brand, effectively combating practices such as “free-riding” and “piggybacking on famous brands,” thereby safeguarding the legitimate rights and interests of both the company and its vast customer base.
Deeply cultivate our core business and build a world-class brand.
In recent years, on the path of implementing its brand strategy, Aosen Special Steel has consistently upheld the core values of “serving customers, taking responsibility for contributors, and continuously pursuing excellence.” The company has focused on the R&D, production, and sales of high-end special steel products, which are widely used in critical sectors such as high-end manufacturing, infrastructure construction, and the automotive industry. With stable performance and outstanding quality, Aosen Special Steel has earned widespread trust from both upstream and downstream partners as well as from the market at large.
Obtaining a well-known trademark is not only an honor but also a responsibility. It serves as both a recognition of the company’s past efforts and a powerful incentive for future development. This will further enhance the “Aosen” brand’s awareness and influence in both domestic and international markets, bolster customer confidence in collaboration, and inject strong brand momentum into the company’s participation in higher-level market competition and its pursuit of high-quality development.
In the future, Aosen Steel will take its recent award as a well-known trademark as an opportunity to comprehensively deepen its brand-building efforts: by strengthening innovation-driven development to solidify the brand’s foundation, using legal measures to safeguard the brand’s integrity, deeply communicating the values of trust and responsibility embodied by the renowned trademark, and actively playing a leading role to drive the industry toward a shift toward “brand creation.”
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Breaking through the “last mile,” 2,200 kilometers of green direct transportation.
Aosen Steel has successfully bridged the “last mile”—this is Aosen’s first green achievement of the new year, and also the starting point for walking hand-in-hand with our customers toward a low-carbon future.
In recent years, Aosen Steel has elevated its digital and intelligent transformation to the core strategic priority of enterprise development, fully promoting the deep integration of digital technologies with physical manufacturing. Guided by the advancement of smart factory construction, the company has systematically established new digital infrastructure—including an industrial internet platform and a dedicated 5G network—and, building on this foundation, has vigorously promoted the comprehensive implementation and deepened expansion of digital technologies in key areas such as production, logistics, energy, and environmental protection. A series of digital and intelligent application scenarios covering the entire production and business chain have now translated into tangible improvements in efficiency and breakthroughs in capabilities. Previously, the company has already been recognized with numerous honors, including “Double AAA-level” for smart factories, integration of informatization and industrialization, and digital transformation; DCMM robust level; and CMMM integrated level. This latest award further solidifies its leading position in digitalization within the industry.
In recent years, Aosen Steel has actively implemented a “talent-driven enterprise” strategy and continuously deepened its industry-academia-research cooperation with high-quality institutions such as Hebei University of Industrial Technology. The company has cumulatively obtained 18 invention patents and 134 utility model patents, and holds qualifications for research platforms including a postdoctoral research workstation, steadily strengthening its technological innovation capabilities.
The deepening of this cooperative relationship reflects the shared commitment of upstream and downstream enterprises in the industrial chain to collaborate synergistically and jointly elevate the level of foundational materials for high-end equipment in China. Aosen Special Steel looks forward to continuously absorbing cutting-edge market demands through close collaboration with industry-leading customers such as the Wafangdian Bearing Group, thereby driving upgrades in R&D and manufacturing, creating greater value for our customers, and providing solid material support for China’s high-end equipment manufacturing sector to foster independent innovation and high-quality development.
Looking ahead, Aosen Steel will closely align with the requirements of the 15th Five-Year Plan for high-end, intelligent, and green development in the manufacturing sector. We will continue to advance key initiatives such as optimizing our energy systems, tracking and managing carbon data, and building smart dispatching platforms. Together with our partners across the industrial chain, we will jointly create a green, low-carbon, and highly collaborative steel industry ecosystem, injecting Aosen’s strength into driving high-quality development of the industry.
This visit and exchange further strengthened the strategic partnership between Aosen Special Steel and Fanruan Software, and clearly outlined the direction for deeper cooperation between the two parties in the future fields of manufacturing digitalization and intelligentization. Looking ahead, Aosen Special Steel will continue to remain firmly rooted in physical manufacturing, driven by innovation, and actively collaborate with outstanding partners. We are committed to deeply integrating digital technologies into every link of our enterprise’s production and operations value chain, steadily advancing toward high-quality development goals characterized by high-end sophistication, intelligence, and sustainability, and wholeheartedly setting a new benchmark for intelligent manufacturing in the industry.
